A Third Party Review Of Lia Sophia – Can You Really Get Financially Independent Selling Jewelry?

Published: 04th October 2010
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If you’re checking out this article, chances are you’re looking for details on Lia Sophia. While Lia Sophia has been in business for more than three decades, it has recently started to get a lot of buzz, especially after some of their products were seen in Oprah Winfrey’s "O" Magazine. In this simple, third party review, I’ll cover some information on the company that will help you make an informed decision, if you’re thinking about becoming a distributor. I’ll also go into how you can position yourself ahead of 95% of your competition, should you decide to join.

First of all, let’s cover some details about the company itself. Lia Sophia (formerly known as Act II Jewelry) is a company that markets various types of jewelry through a network marketing model. While Act II Jewelry had been in business for quite some time, it wasn’t until Victor Kiam purchased them in 1986 that they started to see real success. While the company still carries on the vision of their late leader, Kiam’s son, Tory Kiam, is now guiding the company into the future. Today, while the company is headquartered in Wood Dale, Illinois, Lia Sophia is growing and expanding both in North America and in parts of Europe. It’s also important to mention that the company is a proud member of the Direct Selling Association (DSA).

As far as their products go, Lia Sophia sells various types of jewelry from gold jewelry, silver jewelry and mixed metals jewelry. The have too many pieces of jewelry to mention in this short review. However, I will mention that they sell everything from bracelets to earrings to necklaces to pendants to rings. Recently, Lia Sophia has been featured on CNBC and Oprah Winfrey’s "O" Magazine. On their company website, there are also many photos of celebrities wearing Lia Sophia jewelry including Laura Prepon, Maria Menounos, Stacey Keibler and Taryn Manning. In addition, all Lia Sophia products come with a lifetime guarantee, which is great from a marketing perspective.

When it comes to their business opportunity, you can become a distributor by purchasing a starter kit for $149. There are a few different ways you can get rewarded as a distributor including various recognition programs throughout the year, cash bonuses, free jewelry and trips. In addition to that, you can earn extra benefits for being a hostess like hosting credits up to 40%, more discounts on jewelry and even free jewelry. For the right person, who has a passion for jewelry, Lia Sophia can be a fun and lucrative business venture.

In summary, Lia Sophia is an established company that sells good products. However, contrary to what you may have been told, that has very little to do with whether you will be successful or not. While it’s obviously beneficial to you to have a stable company supporting your business, what really determines whether you will succeed or not, is your ability to recruit other people into your business, your ability to sell the products and your ability to build a sales organization. And, one of the biggest factors to accomplishing those three things is your ability to market. If you don’t have a clue about marketing, you’ll have a hard time building your Lia Sophia business. It’s vital to your success that you get the right marketing training so you can brand yourself and generate an endless flow of quality leads. Of course, you can build your business using traditional, offline techniques but, for the average person getting started, calling on your warm market will only take you so far. If you can combine effective offline strategies with the ability to generate 10-30+ leads a day online, there’s no telling how successful you can be with your Lia Sophia business.

Jaime Soriano wrote this Lia Sophia Review for people looking into the company. Sadly, most Lia Sophia distributors will never see the success they desire because they lack the marketing skills to generate sufficient leads for their business. To learn how you can generate more leads than you can get to, visit Jaime’s MLM Training

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