Article Marketing Basics – 2 Simple But Effective Ways To Create Your Signature Box

One of the finest ways to drive targeted traffic to your website is through article marketing. Besides the fact that it is a free method of marketing, article marketing also permits you to brand yourself as an expert in your industry. Also, since your site visitors are clicking through to your website from a piece of your article content, there is a higher chance that they will become a subscriber once they take a look at the content on your site.

There are many components to article marketing. Some of the more obvious components include a compelling headline and a "lead generating" article body. However, many new marketers often neglect, or spend very little time on, the signature box. The signature box is extremely important since that is where your call-to-action is, and where you put your link. Before I go into the two different ways you can create your signature box, I want to advise you to use anchor texts, instead of just placing your URL, in your signature. This will help you target the exact keywords and key phrases you want to, as well as help you create a strong backlink to your site, or whatever piece of content you want to link back to.

Creating backlinks will increase your site's popularity and relevancy, as far as search engines are concerned. And this will help get your site ranked higher, which will increase it's position and this will ultimately get you more free traffic, which will ultimately help you get more subscribers (leads for your business)...

OK, with all that said, it's time to get to the actual content of this article. Here are two easy ways to create a compelling signature box:

1. "Short Direct Call To Action" Signature Box - This is the simplest way of creating your signature box. It's a simple and direct call to action. For example, you can create a sentence like:

To learn how to generate leads for your business, visit lead generation basics

In this example, you can make "how to generate leads" and/or "lead generation basics" your anchor text, assuming that those are keyword or keyphrases you're looking to target.

2. The Answer Signature Box - The way you would set this up is by making the last sentence in your article a question, then putting the answer in your signature.

For example, you can make the last question in your article a question like:

Do you want tolearn how to create an endless flow of leads for your business?

Then you can continue in your signature box, like this:

If you're ready to stop struggling in your business and start generating more leads than you can get to, click here to learn how to generate leads online.

Or, you can make it an even more direct response to the question and simply say:

Click here to learn how to generate leads online.

In both cases, you can make "how to generate leads" your anchor text.

There are so many different ways you can create your signature box. The only limit is your own creativity. In addition, most article directories allow you to place two links in your signature box, so you can create one anchor text linking back to your website (or blog), and another anchor text leading to a capture page. I recommend that you test different signature boxes so you can find out what converts best for you.

Happy Marketing!

Article marketing is a great way to generate quality MLM leads for your business. To learn how you can generate 50-100 leads a day for business, visit Jaime Soriano's MLM Training Secrets